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"How To Use Web Site Graphics"

Web site graphics can be your website's worst enemy if you don't use them properly. Why? If you exceed the use of graphics you can make your website to load slowly and this can cause your visitors you leave your site immediately. On the other hand, if you do not use graphics your prospects can refuse to navigate your website. Like the old saying says: "People tend to judge a book by its cover".

Do not plaster your site with web site graphics, clip art and animated gifs could be annoying for some visitors. This can also make the visitor to loose their interest in your products since there is a lot distractions in the site.

When you are designing your website you need to keep it very organized and easy to navigate. And if you want to use web site graphics you have to be very careful.

There are a lot of places where you can get free images. For example, http://www.freeimages.co.uk offers up to 2500 free photos; http://www.sxc.hu offers up to 100000 free photos.

How To Make Your Pages To Download Fast When Using Web Site Graphics

If you want your pages to download fast you need to optimize your images. How? Reducing them to the smallest size while still retaining their quality. The larger the file the more time it takes to download. We recommend not using any web site graphics longer than 30 kb in your pages. Also it is very important to always include a height and width attribute in your image tags for better results and optimal download time.

Here are two places where you can optimize your images and web site graphics for free.


  1. Download PIXresizer, a free image resizer from Bluefive software at http://bluefive.pair.com/pixresizer.htm.

  2. Dynamic drive offers a free online image optimizer for JPG, GIF and PNG formats at http://tools.dynamicdrive.com/imageoptimizer.


Use JPGs for photos and GIFs for other graphics on your web site such as buttons and arrows. JPGs can use a compression method that does not reduce the number of colors in the image which is why JPGs are good for photos. GIFs can only use a 256 color palette and are generally better for graphics containing few colors. If you have a GIF with a lot of colors, you may want to save it as a JPG to preserve quality.

Web Site Graphics and Page Elements


When your visitors arrive to your web site the first thing they look at is your header. For this reason your heading has to relate to what your site is about.

Think of your header graphic as if it were the cover of a book. A book cover is meant to grab the attention and curiosity of the user and entice him or her to open the book. A header graphic has the same kind of purpose. Your header graphic should entice your visitor to stay on your site and have a look around. It should convey the feeling that there is something worth further exploring on your site.

Optimize your web site and use web site graphics but try to keep it clean.

If you are selling a product, include an image of the product. This is especially important for ebooks and software that are downloaded from your site. Since these products are virtual products and not physical ones, your customer will feel more secure about purchasing the product if they can see a book cover or software box.

Use graphics of arrows or check boxes to draw attention to the most important parts of your sales message. Be conservative in their usage. If you use too many, your visitor will start ignoring them and what they point to.

You will need some sort of button for your payment link. This can be a simple "Pay Here" type button or a more complex one which includes images of credit cards along with payment information. Use the type that fits in with the theme of your web site.

Your footer may be just a narrow colored strip or a miniature version of your header graphic. It should always include your copyright information.

Your background image, background color, the colors used in your text, and the colors in your graphics shouldn't clash. The components of your web page should harmonize. Look at how everything comes together as a whole, not at the individual graphics.

No matter how many graphics you use on your web site, they should be appropriate for the theme of your site. If your site is soft and romantic, use pastel colors and muted graphics. On the other hand, if your site screams boldness, use bright colors and brash images.

Web Site Graphics are an important part of any web site design. Use them correctly and they will become an asset to your site. Use them incorrectly and they will become a burden.

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